Barclays
Customer Targeting Manager
Location: Northampton (Hybrid)
Length: 6 Months (initially- budget approved until end of 2025)
PAYE only
Overall purpose of the role
This role focuses on customer targeting and communication within Barclays UK. The team plays a critical role in executing data-driven customer communication strategies, ensuring that targeted messages reach the right customers through various channels like direct mail, email, SMS, and more.
This role is ideal for someone with strong technical skills in data management and programming, particularly with SQL and SAS, who also has experience in stakeholder management and a keen eye for detail. The role requires balancing multiple campaigns, ensuring data accuracy, and adhering to governance processes while contributing to strategic projects that enhance customer communications.
Key Accountabilities:
Translate business objectives into customer-focused data selections using SQL and SAS.
Ensure that all campaigns are delivered on time and meet the specified requirements.
Work with various internal teams (marketing, UK and India-based component teams) and external suppliers to design and execute the communication strategies.
Collaborate with the Demand and Planning function to manage and assess new requests, balancing workloads effectively.
Perform thorough testing to ensure data selections meet the campaign requirements accurately.
Follow governance processes meticulously, including maintaining documentation like RAID logs and impact assessments.
Contribute to reviews after campaign implementation to drive continuous improvement.
Handle and escalate any issues or incidents related to campaigns.
Maintain strong relationships with stakeholders and vendors, ensuring clear and effective communication.
Assist in implementing changes, including new technologies and processes, to improve service delivery.
Work with stakeholders to identify and resolve business problems effectively.
Attention to Detail: High level of accuracy and focus.
Organisational Skills: Ability to manage multiple work streams efficiently.
Communication: Strong verbal and written communication skills, particularly in explaining technical information to non-technical audiences.
Problem-Solving: Capable of working under pressure and finding solutions to complex problems.
Team Collaboration: Build effective working relationships across geographies and teams.
Process Improvement: Actively seek opportunities to improve processes and close control gaps.
Essential Technical Skills/Basic Qualifications
Proficiency in SQL and experience with SAS or R.
Experience with databases like Teradata or Hadoop.
Advanced Microsoft Excel skills.
Knowledge of Data Privacy and Direct Marketing laws.
Experience in managing and influencing stakeholders, including senior management.
Familiarity with other programming languages like VBA and knowledge of Agile methodology and Lean principles.
About Barclays
Barclays is a British universal bank. It is diversified by business, by different types of customers and clients, and by geography. Barclays businesses include consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank, all of which are supported by its service company which provides technology, operations and functional services across the Group.
Values
Everything Barclays does is shaped by its five values of Respect, Integrity, Service, Excellence and Stewardship. The Barclays values inform the foundations of its relationships with customers and clients, but they also shape how Barclays measures and rewards the performance of colleagues. Simply put, success is not just about what you achieve, but about how you achieve it.
Diversity
Barclays aims to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their talents are nurtured, empowering them to contribute fully to Barclays vision and goals.
Hybrid Working
Barclays is currently in the early stages of implementing a hybrid working environment, which means that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. Barclays is flexible on how this works and it may continue to change and evolve. Depending on your team, typically this means that colleagues spend a minimum of between 20% to 60% of their time in the office, which could be over a week, a month or a quarter. However, some colleagues may choose to spend more time in the office over a typical period than their role type requires. Barclays also has a flexible working process where, subject to business needs, all colleagues globally are able to request work patterns to reflect their personal circumstances
Your Benefits
As a contract employee of Randstad Sourceright, you’ll receive a wide range of financial and personal benefits. There’s enrolment in a pension plan (after 12 weeks on assignment) and holiday pay. You’ll also get 24/7 access to an Employee Assistance Programme, designed to help you deal with any problems that could be affecting your home or work life. Plus, there’s discounts at heaps of high street shops, restaurants and entertainment - from Asda to Zizzi Italian restaurants.